About

Ash Webb

Selling with words since 1974.

Yeah. 1974.

Back then it was paper catalogs delivered by the post office. No internet. No email. No instant feedback. If the words on the page didn't work, nothing sold. And I didn't eat.

That kind of feedback teaches you fast.

Since then I've started and run newspapers and magazines, and sold just about everything you can sell with words. Printed words. Emailed words. Words on a legal pad at 6am.

Fifty years on, one thing hasn't changed: the right words, in front of the right person, make the sale. Everything else is decoration.

---

Why I love email (and the internet generally)

In the catalog days, I'd mail thousands of pieces and wait weeks to learn what worked. Email gives me that answer by lunchtime. It's the most accountable selling medium ever invented. Every subject line, every offer, every word gets a scoreboard.

That accountability is the whole game. I don't guess what works. I test, I count, and I keep what sells.

What am I doing now?

Taking every shortcut I can think of, to be brutally honest. I've done my years slaving over a legal pad just to get the words out. Now I build tools so you don't have to.

Sure, that sounds cocky. I've earned it though.

Most of what you'll see from me is stuff to save you time and make you more sales. I've never done a face-to-face course and don't intend to. Zoom gives me the creeps. So it's words on paper. Digital paper, nowadays.

Fifty years of direct selling, compressed into things you can run in minutes. That's the idea.

---

Get in touch

Questions? Email me at ash@ashwebb.com. I read everything.